White sneakers group project

This is one of the group projects I completed in my year 1 study in BUCIE. And this is a group project of 3 group mates including me. And my position in the group is leader, which I think I have participated in the project for 60% as I have helped to provides ideas and lead for the presentation.

This project is about rebranding white sneakers(白飯魚). As white sneakers is some old fashion item and there are less people wearing or even purchasing it. In this project, we had thought of some special Hong Kong culture and we have proposed to combine with the miniature figures to create something interesting.

We have used busking as the theme of this photo. Busking is one of the Hong Kong culture. And we inspired by a well-known “busking” character —Tuen Mun Nana. And Tuen Mun Nana and white sneaker also very famous. And it is an integral part of Hong Kong speciality.

And the sentences 百(白)花齊放 means encourage different type of art form development(continue to develop busking culture). And 與(魚)眾不同 – busking culture is unique, it isdifferent to normal singing.

We used the Hiking culture which is a hipster style in Hong Kong recently. Hong Kong people love hiking, explore the natural scenery in Hong Kong also they would like to check in and share to social media.

People can get fresh air and feel refreshing through hiking meanwhile taking beautiful photos during hiking and post on social media like Instagram, Facebook is also one of the important procedures.

The sentences mean while you are enjoying with the hike in Hong Kong, please don’t forget to take a nice picture to check in and share to your friends, so that you can follow up with the check in(打卡)culture too.

In this, we have used the culture of Hong Kong people like travels. Hong Kong people like to travel everywhere.

And the beach is one of the place that Hong Kong people like to go in summer

And the sentence 魚遊濠上means fall in love with the mountains and sea, so when people having their travel with natural scenery, they could feel free the enjoy the fresh air from the nature and get rid of their stressful lives.